THE WORLDWIDE LEADER IN DIGITAL SHELF-EDGE SOLUTIONS
From its inception in Sweden in 1991, Pricer has been recognized by international Tier 1 Retail as providing the most advanced, scalable wireless Electronic Shelf Labelling (ESL) system in the market place. The superior performance of infrared (IR) delivers the speed and radio immunity that are at the core of the Shelf-Edge Digital solutions.
Pricer Brings Trust To Retail
Pricer brings trust for retailer customers, trust in accurate pricing, in promotion, in product availability, in product information, in product location... trust in omni-chanel retailing.
Pricer architecture is a modern, 100% web-based software platform supporting some of the world’s largest retail organizations in their digital shelf-edge evolution. It was designed from its inception as a multi-user enterprise solution.
Modern and robust, it is built to scale the high communication and data traffic requirements as well as deliver the flexibility of the bespoke platform interconnectivity. The architecture is modular at its core and provides the framework on which to integrate or build applications and extensions.
Pricer has built its reputation with tier ones based on key characteristics such as investment control, central monitoring and scalability. However, the benefits today go far beyond and address the experimentation requirements of retailers: modular components (store mapping, ESL and customer positioning, ESL light indicator) and extensive integration capacity (API, SDK, widget).
Fast IR communication
Pricer wireless communication is based on diffuse IR light (880 nm wave length). The protocol is proprietary to fit the unique requirements and is highly optimized for the task. The carrier frequency and the noise filtering have been carefully selected and matured over the past 24 years
to deliver unequaled speed and reliability. The communication does not disturb nor is it disturbed by any active (e.g. radio, lighting...) or inert (e.g. shelving, posters...) equipment. Pricer complies with all relevant worldwide regulations.
Product Indoor Geolocation (ESL)
ESLs have become the digital representation of the product at the shelf edge and therefore a powerful tool in today’s compliance and planogram challenges. The IR signal strength of a Pricer label is used to calculate, at any given moment, its position in the store. A typical Pricer label response signal is seen by multiple transceivers reading different signal strengths depending on the distance from the label.
Person Indoor Positioning and Guidance (smartphone)
Customer or associate positioning has become an integral part of the Pricer solution. By measuring the low energy signals (BLE) combined with smartphone sensors and digital store maps, Pricer can provide real time location updates. Beacons (BLE) are supported and powered by
the infrastructure giving the retailer the ability to configure and monitor location services and applications.
Pricer Label Application Range
1. Display prices, product images, QR code or promotion information
2. Data collection: inventory / out of stock / replenishment reminder, validity / origin / specifications, etc
3. Store price adjustment, timely promotions / discounts, live price change
4. Pricing on timing execution
5. Shopping navigation, product search
6. Self shopping, O2O picking
7. Customer flow and hot spot analysis according to blue tooth / NFC
8. Customer survey and goods comment
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