Schmidt RFID and The Hong Kong Polytechnic University (PolyU) had been awarded in the 35th International Exhibition of Inventions, New Techniques and Products held from 18 to 22 April in Geneva.

This innovative smart dressing system offers real-time mix-and-match style advices to customers when they view their selected fashion items in front of a dressing mirror or try them on inside a fitting room. It can also customizes the recommendations using specially developed programmes, including a virtual try-on simulator to fit the product image onto the body figure of the customer, an intelligent fashion mix-and-match engine for emulating fashion designers in mixing and matching fashion items, and an intelligent VIP engine for customizing mix-and-match suggestions to individual VIP based on his/her previous purchases. The system, enabled by Radio Frequency Identification (RFID) technology, has strong potential to assist fashion retailers to improve their overall services and link up with the backend operations.

The system is currently used by a large fashion retailer and being phased in for installation at its retail outlets in different districts. It is envisaged to help fashion retailers boost their business volumes by improving sales and customer services.